- Main
- Business & Economics - Sales & Marketing
- Brand Management: Co-Creating...
Brand Management: Co-Creating Meaningful Brands
Michael BeverlandSukakah Anda buku ini?
Bagaimana kualitas file yang diunduh?
Unduh buku untuk menilai kualitasnya
Bagaimana kualitas file yang diunduh?
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems.
To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite.
The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant.
Suitable reading for students of branding and brand management modules.
In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems.
To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite.
The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant.
Suitable reading for students of branding and brand management modules.
Kategori:
Tahun:
2018
Penerbit:
Sage Publications Ltd
Bahasa:
english
Halaman:
416
ISBN 10:
1473951976
ISBN 13:
9781473951976
File:
EPUB, 7.88 MB
Tag Anda:
IPFS:
CID , CID Blake2b
english, 2018
Selama 1-5 menit file akan dikirim ke email Anda.
Dalam 1-5 menit file akan dikirim ke Telegram Anda.
Perhatian: Pastikan bahwa Anda telah menautkan akun Anda ke Bot Telegram Z-Library.
Dalam 1-5 menit file akan dikirim ke perangkat Kindle Anda.
Catatan: Anda perlu memverifikasi setiap buku yang ingin Anda kirim ke Kindle Anda. Periksa email Anda untuk yakin adanya email verifikasi dari Amazon Kindle.
Pengubahan menjadi sedang diproses
Pengubahan menjadi gagal
Manfaat status premium
- Kirimlah ke Pembaca online
- Batas unduhan yang ditingkatkan
- Konversi file
- Lebih banyak hasil pencarian
- Manfaat yang lain